Sending rules: cool-down and one campaign at a time

Owners and admins set these under Settings, Sending rules. They apply to every campaign in the workspace. Both are off until you switch them on.

Cool-down between campaigns

With a cool-down of, say, 7 days, nobody gets the first email of a campaign if another campaign emailed them in the last 7 days, or already has an email waiting for them. They are skipped with a note on the run page and on their contact page, saying which campaign and when.

• A campaign's own follow-ups are never held back by the cool-down: it only looks at other campaigns.
• It is checked when the campaign is queued and again at the moment each first email is sent.
• A skipped person isn't lost: they can get the campaign in a later run, or you can add them by hand once the cool-down has passed.

One campaign at a time

With this on, someone still part-way through another campaign's follow-ups doesn't start a new campaign. Someone is done with a campaign when they reply, when they have had its last follow-up, or a week after their next follow-up was due.

If someone was skipped and you didn't expect it

• Open the run page or the person's contact page: the reason names the other campaign.
• Lower or switch off the cool-down under Settings, Sending rules, then add them to the campaign from its page.