Personalization Examples

Personalisation works when it reads like you wrote it for one person. Here are patterns that hold up, each safe to send.

1. Short cold outreach

Subject: Quick question, {{first_name}}

Hi {{first_name}},

I noticed {{company}} is hiring, usually a sign the team is
stretched. We help teams in that spot send better customer email.

Worth a quick chat?

--
Unsubscribe: {{unsubscribe_link}}

2. Newsletter

Subject: {{first_name}}, three things worth reading this week

Hi {{first_name}},

Here's what caught our eye:

1. ...
2. ...
3. ...

See you next week,
The team

--
Don't want these? {{unsubscribe_link}}

3. Product update

Subject: New in our product this month

Hi {{first_name}},

We shipped a few things you asked for:

• ...
• ...

As always, reply and tell us what's missing.

--
{{unsubscribe_link}}

Practical tips

• Personalise where it's meaningful, not everywhere. One well-placed {{company}} beats five variables.
• Check patchy fields. If only 60% of contacts have a company, don't build the subject around it.
• Keep the unsubscribe visible. Hidden links cause spam complaints, which cost far more than an unsubscribe.
• Preview before sending. The editor shows the rendered result against a real contact and flags blanks.