Improving Deliverability

Deliverability is reputation. Mail providers watch how recipients react to you and decide accordingly. Nothing here is a trick. It's about being a sender people want to hear from.

1. Authenticate first

Publish SPF, DKIM and DMARC before your first campaign. Without them, bulk mail to Gmail or Yahoo is likely to be rejected outright.

2. Warm up gradually

A domain that has never sent bulk email and suddenly sends 2,000 messages looks exactly like a compromised account.

3. Keep the list clean

• Only email people who asked. Bought lists will end you.
• Let Vecta suppress bounces automatically, never re-add them.
• Remove contacts who've never opened or replied after several campaigns.
• A bounce rate above ~2% is a warning sign; above 5% is serious.

4. Write like a human

• Avoid ALL CAPS, rows of exclamation marks, and "FREE!!!" phrasing.
• Keep a sane text-to-link ratio; a message that's one giant image is a classic spam signal.
• Use a real, recognisable From name.
• Make the unsubscribe link easy to find: hiding it produces complaints, which hurt far more.

5. Be consistent

Regular, predictable volume beats occasional huge bursts. A weekly recurring campaign at a steady size is one of the healthiest patterns you can have.